Google’s Advertising Platform Is Blocking Articles About Racism
On Martin Luther King Jr. Day this year, the Atlantic decided to recirculate King’s famous “Letter From Birmingham Jail,” which the magazine had run in its August 1963 issue and republished, in print and online, in 2018. Several hours later, the publication’s staff noticed that Google’s Ad Exchange platform, which serves many of the ads on the Atlantic’s website, had “demonetized” the page containing the letter under its “dangerous or derogatory content” policy. In other words: As part of its efforts to protect advertisers from offensive internet content with which they would not want their products to be associated, Ad Exchange had locked out one of the most important texts of the civil rights movement.
Google controls more than 30 percent of the digital ads market. A big chunk of that business happens through Ad Exchange, a marketplace for buying and selling advertising space across the web.
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