Gucci gets overhaul for Fall/Winter 2020
Inspired by a child’s handwriting, the cursive logo has been masterminded by Gucci creative director Alessandro Michele and has received a mixed reaction from fans.
Gucci has revealed a new logo inspired by children’s handwriting. Led by Gucci creative director Alessandro Michele, the new temporary logo was first revealed earlier this week via Gucci’s Facebook page ahead of the launch of the brand’s Fall/Winter 2020 menswear collection.
The logo switch came at the same time as teasers for the new campaign, which has been inspired by kids parties and features the phrase “Rave like you are five”. It marks five years since creative director Michele’s debut collection for the fashion house. The childish scrawl has been inspired specifically by the script that French children are taught in schools. Invites to the Milan show also followed the birthday theme, inspired by party invites of aristocratic children.
“Sometimes, it doesn’t matter if the things you do are right or wrong,” said one commenter on Facebook. “Making people argue about things you made, that’s what Gucci really wants to do.”
To learn more please visit: Gucci gives its logo a handwritten overhaul for Fall/Winter 2020