PURLS – Personalized URLs
Direct mail isn’t what it used to be. Today, Shawmut can take an average mailer and make it an interactive print piece. By incorporating the latest technology including Personalized URLs, or PURLs, Shawmut can help you improve the response rate of your next campaign. This unique domain name will provide an effective call to action, and allows for easy access to a wide variety of reports and metrics through a back-end dashboard as well as real-time lead management.
Learn more about how Shawmut’s Storefront Solutions work by visiting www.shawmutnews.com. Simply check the box “PURLs,” and additional information on this tool will be e-mailed to you.