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How to Trademark a Logo Step by Step

Once you have selected a logo for your business, you will want to make sure that you secure the trademark rights to that logo. Before addressing how to secure those rights, we should define the terms “trademark” and “logo.” You may also want to brush up on your copyright in...

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Consumer Emotional Attachment to Brands and Logos

This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part. Emotional attachment to a brand is more commonplace than you would think. In fact, this type of consumer attachment accounts for a large bulk of the...

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The ABC’S of Sport Logos

If you need inspiration when designing a logo for a sport related company there are thousands of examples to be found, including the 26 sports logos listed here. Enjoy the classics and discover the new. Adidas Billabong Columbia Sportswear Dunlop Etnies Fila Gait Lacrosse Havaianas Icebug JT Paintball Keen Footwear...

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Productivity tips for working at home

This is a guest article by Jennifer Moline* outlining some tips & ideas on how to set your self up for success when working at home. Set Yourself Up to be Successful You can set yourself up to be successful by knowing where you are weakest. If you are the...

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