How a Cutting-Edge Creative Turns to Pinterest to Make Inspired Decisions
When Mara Lecocq, creative powerhouse and current brand director at professional networking app Fishbowl, was a design student, she would buy one $50 art book to serve as her guide and inspiration for the entire year. That world is no more. The explosion of visual expression on social and digital media has, to put it lightly, rocked her creative world.
She’s not alone. Consumers today are inherently visual, relying on color schemes, landscapes and graphics to make decisions about what to buy and who they want to be. Long gone is the power of the two-line jingle. Visuals have become the way stories—brand or otherwise—are told and remembered.
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