Kanye West’s new website turns shopping into art
Kanye West will soon unveil the newest iteration of Yeezy Supply, the website that features his collection of shoes, clothes, and accessories. When it debuts, you can expect a shopping experience unlike anything you’ve seen on the internet. You’ll be able to pick an outfit, then put it on a 3D model who walks across the screen. And if you want to know more about that model, you can click to get a few background details, like her favorite food, or a significant life experience she has had. There are no words on the screen. The overall aesthetic is as if a video game were set in a medical supply store. In a good way.
“We were trying to make the internet a more humane place,” explains Nick Knight, West’s creative partner on designing the website, in an interview with Fast Company. “We’ve gotten used to the internet being a flat, two-dimensional place. But the internet is also this amazing tool that connects everybody in the world: What if we could use it to get to know the people we are looking at on the screen?”
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