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Polestar Launches Global Design Contest

As a design-focused car brand with a designer as its CEO, Polestar announces an annual Design Contest. Running this year from 23 June to 26 October, the contest will uniquely see Polestar designers coaching shortlisted contestants and modelers assisting to bring their creations to life. The contest is inspired by the wealth of creativity shared by designers with Polestar’s @polestardesigncommunity Instagram page – another initiative of the Polestar Design department.


The contest requires entrants to design a new type of Polestar that stretches the boundaries of imagination, looks ahead 20 years without stretching into the realm of fantasy, with “Pure” as its theme – it could be a car or something else, as the designers behind the contest are keen not to limit future directions for Polestar.

The contest has both student and professional designer categories, with initial designs submitted in the form of sketches or digital images. Shortlisted contestants will then develop their designs as digital models, with remote coaching and guidance from Polestar’s designers and Maximilian Missoni, Head of Design. The winning student and professional designers will get their designs modeled in the same ways as all Polestar designs – in the Gothenburg-based design centre as highly detailed hard models.

To learn more please visit: Polestar Launches Global Design Contest